Budweiser lgbtq ad
Anheuser-Busch CEO says his company will persist to support the LGBTQ community
Anheuser-Busch InBev will continue to support the LGBTQ community despite backlash over a Bud Light advertising campaign featuring a gender nonconforming influencer that has simmered for nearly three months, CEO Brendan Whitworth said Wednesday.
Bud Light should be "all about bringing people together," he told "CBS Mornings."
"I think the conversation surrounding Bud Light has moved away from beer, and the conversation has become divisive," Whitworth said. "And Bud Light really doesn’t belong there."
AB InBev, the parent company of Bud Light, drew criticism from conservative activists and consumers for hiring transgender social media influencer Dylan Mulvaney for a promotional March Madness campaign.
Bud Light is among a host of brand names being targeted by conservative activists and lawmakers for their support of Pride-themed events and merchandise, including Disney, the Dodgers and Target.
Many Bud Light customers also responded negatively to comments made by Vice President of Marketing Alissa Heinerscheid on a recent podcast that included calling on the brand to be more “inclusive.”
Whitworth side
Bud Light has unveiled a new advertisement, further distancing itself from its disastrous partnership with transgender TikTok star Dylan Mulvaney that continues to hurt sales.
The beer brand's nostalgia-packed ad, released Thursday on Youtube, features beachgoers, fishermen and cookout attendees enjoying Bud Light beer as they weather seasonal challenges like sunburn, heat and thunderstorms. The '70s disco hit "Good Times'' by Chic provides the soundtrack for the 60-second spot.
Bud Light, which is owned by liquor gigantic Anheuser-Busch InBev, has disabled the video's comment section on YouTube. The identify has racked up more than 100,000 views as of publication time.
This latest commercial follows the brand's "Easy to Brew , Easy to Enjoy" ad that debuted during this year's Super Bowl. The promo features actor Miles Teller from "Top Gun: Maverick" dancing in a living room with his his real-life wife, Keleigh Sperry, and their dog, Bugsy, after cracking open two cans of Bud Brightness.
The brand's shift in tone comes amid carried on backlash for its collaboration with "365 Days of Girlhood" chronicler Mulvaney for a March Madness promo earli
Bud Light still struggles to recover from anti-trans boycott
Beverage maker Anheuser-Busch, the organization behind beers favor Budweiser, Busch, Spontaneous Light and Stella Artois, reported better-than-expected Q1 results Wednesday morning.
Last April, Bud Light became the target of a conservative boycott over a 45-second promotional video posted by a transgender influencer. The company is slowly recovering from that episode; U.S. revenues were down 9% in the first quarter compared to the year before, which is actually an improvement over the 17% decline in the final quarter of last year.
Lots of brands faced anti-trans fury last year, but Target and Nike sales didn’t take a sustained hit.
Bud Light was vulnerable as a politically middle-of-the-road logo, according to Cornell associate professor Jura Liaukonyte. It’s also really replaceable.
“The enormous light beers in the United States are completely undifferentiated,” she said.
Switching to Miller Clear isn’t really a sacrifice, because it tastes basically the same. That’s right for consumers and retailers.
“The shelf room for Bud Glow has changed,” Liaukonyte said.
Another issue for Bud Bright was its corporate response to
An important statement was made by Bud to pummel off Pride Month 2016, when they released the clip Bud Light Party where two men are getting married. "Gay weddings, they're just like any wedding," actor Seth Rogen says after we notice a gay couple cutting a wedding cake. Rogen, along with Amy Schumer, then runs through wedding cliches like: "cringe-worthy speeches," "the girl who's super ready to settle down," and "cake." It ends with Rogen declaring: "Bud Light proudly supports everyone's right to marry whoever they want." The see was promoted by Ellen DeGeneres, who was paid to share the video to her millions of followers on Twitter, Facebook, YouTube, and Instagram. She said: "Looks like there's another party I'd vote for". Remarkably, it only has less than half a million views even after four years, while regular posts by Ellen generate millions.
A second crucial message was sent with the 2016 Super Bowl commercial. In a carry-on of the "Bud Clear Party" campaign in the election year 2016 Rogan and Shumer announce that the party is for everyone: men, women, and "people of alllll genders." Amy adds, "But, you know, gender identity is really a spectrum. And we don't nee
Dylan Mulvaney: Bud Light beer takes sales hit after backlash over ad campaign featuring transgender influencer
US sales of Bud Light contain fallen and profits contain dropped following a boycott of the beer trademark after it made a promotional deal with a transgender influencer.
Corporate results from the world's largest brewer, Anheuser-Busch InBev (AB InBev), showed sales in the US bucked industry trends, primarily due to the decline in Bud Light.
Sales in the country to wholesalers and retailers were down 15% and 14% respectively while pre-tax earnings dropped 28%, second quarter 2023 results showed.
Roughly two thirds of the diminish was attributed to failing market share performance. The rest was due to increased investment and assist measures for wholesalers.
In May, after the boycott began, Bud Light lost its decades-long title as America's best selling beer as sales fell between 11 and 26%.
It was overtaken by another of AB InBev's brands, Modelo Especial. The multinational drinks organization also owns major brands such as Becks, Budweiser, Corona and Stella Artois.
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