Jack.daniels lgbtq
Pride Month is Here! Commemorate in Style With These 7 Liquor Brands That Support The LGBTQ+ Community
Pride Month will run for all of June (Photo: Patsy Lynch/MediaPunch /IPX)
Each June, we celebrate Pride Month to commemorate the diversity, beauty and struggles faced by the LGBTQ+ people. The holiday’s origins are inextricably linked to the booze world, so it’s important to support brands who show love to the LGBTQ+ community.
The History Behind Pride Month
The Stonewall Riots planted the seeds for what would later be Pride Month and served as a cultural flashpoint for the Queer Rights Movement.
On June 28, 1969, police raided the Stonewall Inn, a homosexual bar located in Drop Manhattan in New York. Enraged onlookers watched as young members of the LGBTQ+ community were arrested and shoved in the back of police cars for merely gathering and enjoying drinks at a bar.
When enjoyed responsibly, liquor brings people together — not apart. In an increasingly divided world, these spirits brands are exhibiting up for the Gay community in support of Pride Month, which we feel is a lovely thing.
7 Liquor Brands Supporting Pride Month
Whether with special-edition bottl
Jack Daniels employs technology to create distinct experience at LA Pride Festival
Jack Daniel’s, the legendary spirits company, sought to celebrate Pride Month and honor the modern LGBTQ trial. The company had joined a coalition against LGBTQ discrimination in Tennessee in 2016 and continues to support the community, encouraging partnerships with LGBTQ-certified suppliers. Its approach has earned Jack Daniel’s—activated by its agency, IW Group, Inc.—first place in the “Community Relations” category of Ragan’s 2018 PR Daily Awards.
The company wanted to make sure the brand activation didn’t appear opportunistic, even though it was designed to promote the Jack Daniel’s Country Cocktails product line. It sought to engage its audience and show its commitment.
To accomplish its objective, the company created a technology-based experience to launch at the 2018 LA Event Festival, which draws more than 170,000 participants over its two days. The mobile interactive art project featured a three-minute video demonstrate that took edge of two 3D-printed polygonal mannequins and three of Jack Daniel’s iconic wooden barrels as its primary canvases.
Through the use of facial captur
Jack Daniel's follows Harley-Davidson as the latest woke mark to scrap DEI in the face of furious customers
Jack Daniel's has get the latest all-American logo to scrap its diversity efforts in the encounter of angry conservative customers and a potential damaging boycott.
The whiskey maker, Brown-Forman, wrote to employees on Wednesday saying it was reversing course on its diversity, equity, and inclusion (DEI) schemes.
The Kentucky-based stable said it would cease linking executive pay to DEI progress and depart an annual ranking of LGBTQ-friendly firms.
It also vowed to cut its diversity rules for suppliers and end woke corporate training sessions.
That's according to a imitate of the letter mutual on X by anti-DEI activist Robby Starbuck and confirmed by Brown-Forman.
Jack Daniel's, part of Brown-Forman, says the landscape for DEI efforts has changed
Jack Daniel's was just the latest target of Nashville-based conservative influencer Robby Starbuck
Jack Daniel's spokeswoman Elizabeth Conway told The Mail that the company had decided to 'evolve our diversity and inclusion strategy.'
As of Thursday, the $6.5 billion firm's webpage on 'Diversity & Inclusion' appeared
First, it was Hershey's, then it was Bud Flash, and now, Jack Daniel's is the latest mark this year to be facing a boycott over claims the company has "gone woke."
Social media users have taken offense to the whiskey brewer's "small town, big pride" campaign in which it teamed up with drag queens from Ru Paul's Flamboyant Race—despite the campaign creature nearly two years old.
The row over LGBTQ+ logo ambassadors is symbolic of a wider debate about drag shows and their exposure to children. Critics have expressed concerns over Drag Queen Story Hour, readings for children by drag performers at libraries. Tennessee, Jack Daniel's house state, was the first to pass a queenly show ban in the presence of children over concerns about their sexualized content. The law has since been temporarily blocked by a federal judge.
Jack Daniels said in June 2021 that it had teamed up with three drag queens from the hit TV show to produce a series of videos called Drag Queen Summer Glamp, which was released during pride month. It features the participants completing challenges around the company's Lynchburg, Tennessee, distillery.
The whiskey makers said at the time that it was "a bold modern ex
Conservative drinkers are calling for yet another booze boycott.
This week’s target is Jack Daniel’s, regarding a recently-resurfaced, Pride Month-timed campaign that’s nearly two years ancient, according to Newsweek. The June 2021 video series “Drag Queen Summer Glamp” featured three former contestants from the hit reality match “RuPaul’s Drag Race.” It was shot on Jack Daniel’s distillery grounds in Lynchburg, Tenn., as queens BeBe Zahara Benet, Trinity the Tuck, and Manila Luzon competed in challenges and quipped one-liners while sipping Tennessee Fire whiskey.
Displeased drinkers took to Twitter to rally the Tennessee whiskey label including land musician Travis Tritt, who posted a photo from the drag queen campaign and stated “drinkers should take note.”
A similar social media response occurred last week when a Bud Clear partnership with transsexual activist and TikTok creator Dylan Mulvaney went viral among right-wing circles. In response, Tritt also tweeted that he’d remove Anheuser-Busch products from his tour hospitality riders. Other musicians instead took to Twitter to show support for the brand: Noodles, guitarist of punk band The Offspring, responded that he