When gays get a starbucks latte
Inside Men is a Broadly column where we embed in male communities, to report back on the inner workings of men’s relationships to better realize masculinity today.
Like it or not, today marks the annual introduction of Pumpkin Spice into the American diet. Starbucks cafés across the nation are sprinkling the enigmatic combine of autumnal seasonings into lattés and marketing to the masses. (In 2015, Forbes estimated that Starbucks makes $100 million annually on the treat.)
Pumpkin Spice, as a latte flavor, was initially developed in 2002; in the years since it was first spawned, it has become a towering cultural phenomenon. In the process, it’s become closely entwined with the concept of “basicness,” described as “the Taylor Swift of the seasonal drinks world.” Culturally speaking, the beverage inspires the image of girls who are shin-deep in Uggs, taking their SUVs through Starbucks drive-throughs to get their fix.
Like all towering cultural phenomenons, Pumpkin Spice has inspired extended cultural commentary. In 2011, a brave blogger first posed the interrogate of the season: “Should a guy be embarrassed to order a Pumpkin Spice Latt
BuzzFeed posted a bizarre theory that Starbucks' holiday cups 'might have a homosexual agenda'
- BuzzFeed published a story asking if Starbucks' holiday cups are "totally gay."
- Starbucks' ad promoting its holiday drinks features two women holding hands over coffee.
- The article quotes a "gay BuzzFeed colleague" who attests to the "lesbianism of The Hands."
BuzzFeed has proposed a bizarre theory: Starbucks' 2017 holiday cups showcase a woman loving woman couple — and are "totally gay."
"While people who follow both Starbucks holiday cup news and LGBT issues celebrated the video, the ordinary Starbucks customer probably didn't realize the cup might have a gay agenda," BuzzFeed News reported in an article with the headline "Is Starbucks' New Holiday Cup Totally Gay?"
The article continued: "'I can attest to the lesbianism of The Hands,' my gay BuzzFeed colleague said upon careful inspection."
The article featured the image of Starbucks' 2017 cup, with "GAY?" written on it in purple letters. Reporter Venessa Wong did not immediately respond to Business Insider's demand for more info on why BuzzFeed